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Irrational Labs

Most people are feeling lonely these days.

COVID-19 has prompted record levels of loneliness. This behavioral science study found an unexpected way of boosting connection

Mar 24, 2021

Most people are feeling lonely these days.

Mar 24, 2021

Social Coordination is the Pandemic’s silent hero

In 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved…

Feb 27, 2021

Feb 27, 2021

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does…

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before…

Oct 31, 2020

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does…

Oct 31, 2020

The product manager’s “Day 1”

by Kristen Berman

Oct 14, 2020

The product manager’s “Day 1”

Oct 14, 2020

Published in
Hacking Behavior

How to increase voting by removing its biggest overlooked friction

By Richard Mathera

Aug 12, 2020

How to increase voting by removing its biggest overlooked friction

Aug 12, 2020

Transforming Urban Transit Through Behavioral Design

A Q&A with Behavioral Scientist, Richard Mathera, on using behavioral economics interventions to transform transportation in an urban…

Jul 16, 2020

Transforming Urban Transit Through Behavioral Design

Jul 16, 2020

Reframing the Loneliness Epidemic

As featured in the 2020 Behavioral Economics Guide.

Jun 30, 2020

Reframing the Loneliness Epidemic

Jun 30, 2020

Published in
Hacking Behavior

Don’t hate yourself for scrolling. It’s not all your fault.

By Evelyn Gosnell and Kristen Berman

Nov 7, 2019

Don’t hate yourself for scrolling. It’s not all your fault.

Nov 7, 2019

Published in
Hacking Behavior

Get A Dog

By Kristen Berman & Kelly Inglis

Oct 30, 2019

Get A Dog

Oct 30, 2019

Published in
Hacking Behavior

It’s not always about making things easier: When to make your sign up flow harder

By Evelyn Gosnell and Kristen Berman

Aug 12, 2019

It’s not always about making things easier: When to make your sign up flow harder

Aug 12, 2019

Irrational Labs

Irrational Labs

Irrational Labs is a product design company that creates behavioral change for good.

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