Mar 24, 2021Most people are feeling lonely these days. Our behavioral science experiment found an unexpected way of boosting connectionCOVID-19 has prompted record levels of loneliness. This behavioral science study found an unexpected way of boosting connection Most people are feeling lonely these days. This behavioral science hack could help As behavioral scientists, we wanted to see if we could help people feel less lonely. Our experiment had a…Behavior Change5 min readBehavior Change5 min read
Feb 27, 2021Social Coordination is the Pandemic’s silent heroIn 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved Amazon alone $1 billion in 2020. And the smart money says it’s not all coming back: Bill Gates says business travel will shrink by 50%; Delta predicts 20%. Less…Behavioral Economics2 min readBehavioral Economics2 min read
Oct 31, 2020The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain, and miles. At the end of the first day, they were eager to…6 min read6 min read
Oct 14, 2020The product manager’s “Day 1”by Kristen Berman Do this 1 thing right from the beginning and users are more likely to stick with you, says… Jeff Bezos coined the term Day 1 for Amazon. Bezos’s Day 1 represents a mindset of organizational speed and customer obsession. It’s a mindset and a concept to keep team sharp. As a behavioral scientist that has consulted for Google, Microsoft, LinkedIn, Intuit, Paypal and dozens more…8 min read8 min read
Published inHacking Behavior·Aug 12, 2020How to increase voting by removing its biggest overlooked frictionBy Richard Mathera The election in November is important. Generationally important. And somehow get out the vote (GOTV) efforts are missing one of the most critical aspects of this year’s election. Hoards of people are working tirelessly to get people registered to vote and voting. Organizations are agonizing over the…3 min read3 min read
Jul 16, 2020Transforming Urban Transit Through Behavioral DesignA Q&A with Behavioral Scientist, Richard Mathera, on using behavioral economics interventions to transform transportation in an urban environment. No one likes being stuck in daily traffic on the way to work. And yet, we endure. The average commute is just shy of 30 minutes. Commuters not only suffer with…Behavioral Design7 min readBehavioral Design7 min read
Jun 30, 2020Reframing the Loneliness EpidemicBy Irrational Lab’s Dan Ariely, Kristen Berman, Evelyn Gosnell, Sara Dadkhah Lindsay Juarez, and Maritz Global Events’ Charlotte Blank, Russ Frey The “loneliness epidemic” was a hot topic before Coronavirus hit, but it is even more top of mind now. Loneliness has a UK government department solely devoted to it…Loneliness14 min readLoneliness14 min read
Published inHacking Behavior·Nov 7, 2019Don’t hate yourself for scrolling. It’s not all your fault.Are you a product manager, designer or marketer? Learn how to apply behavioral insights to build products that customers love. Check out our self-paced, online Behavioral Economics Bootcamps: https://behavioraleconomicsbootcamp.com/ By Evelyn Gosnell and Kristen Berman There is a general discomfort brewing around the increased use of our mobile devices. The…Technology5 min readTechnology5 min read
Published inHacking Behavior·Oct 30, 2019Get A DogApply to Irrational Labs’ Behavioral Economics Bootcamp. By Kristen Berman & Kelly Inglis This story was originally published on PeopleScience. Overweight since childhood, Kate Turner worked hard to get in shape, trying one exercise routine after another. But she would eventually tire of the routine, and fall back into a…Behavioral Science6 min readBehavioral Science6 min read
Published inHacking Behavior·Aug 12, 2019It’s not always about making things easier: When to make your sign up flow harderAre you a product manager, designer or marketer? Learn how to apply behavioral insights to build products that customers love. Check out our online Behavioral Economics Bootcamps: https://behavioraleconomicsbootcamp.com/ By Evelyn Gosnell and Kristen Berman Product developers and UX designers can all agree — reducing the number of steps in a…Startup7 min readStartup7 min read
