by Kristen Berman

Do this 1 thing right from the beginning and users are more likely to stick with you, says…

Jeff Bezos coined the term Day 1 for Amazon. Bezos’s Day 1 represents a mindset of organizational speed and customer obsession. It’s a mindset and a concept to keep team sharp. As a behavioral scientist that has consulted for Google, Microsoft, LinkedIn, Intuit, Paypal and dozens more…

Irrational Labs

Irrational Labs is a product design company that creates behavioral change for good.

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