Connecting with your Future Self

OK so who cares, why is this important?

Well, the greater connection we feel toward our future selves, the better actions we take now especially for things that impact the long run (e.g. health, savings). Specifically, Hershfield ran one experiment in which people were shown an either an age-adjusted image of themselves or a current image of themselves in a virtual reality experience. They were then asked what they would do with $1,000 if it were given to them right then. The group that saw the age-adjusted image of themselves allocated twice the amount to a retirement account as the other group! He replicated several versions of this experiment in different contexts with similar results.

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Irrational Labs

Irrational Labs

Irrational Labs is a product design company that creates behavioral change for good.