The product manager’s “Day 1”

Do this 1 thing right from the beginning and users are more likely to stick with you, says…

Why DAY 1 matters:

What’s a mental model?

“Individuals do not respond to objective experience but to mental representations of experience. In constructing their mental representations, people use interpretive frames provided by mental models. Using a different mental model can change what an individual perceives and how he or she interprets it.”

What window are you looking out of? World Bank 2015 report.

How to establish a Mental Model on Day 1.

1. Expose all the benefits right upfront

2. Use explicit signaling

3. Use implicit signaling

Conclusion: The right mental model helps both you and your customer

Want to know more about how to increase retention after Day 1? Check out Irrational Labs Behavioral Economics Bootcamp



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store