The time we guessed wrong

(i.e., why we should do experiments)

Check out this short article about an experiment Dan Ariely and team ran at Google. Everyone (Google and Dan!) was surprised by the results.

Read the details here

Irrational Labs is a product design company that creates behavioral change for good.

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Research Outline

Complexity: Top 10 Quotes

“Numerical Analysis” Science-Research, March 2022, Week 2 — summary from Astrophysics Data System…

Greater than the sum of its parts

“X-ray” Science-Research, January 2022, Week 4 — summary from DOAJ, Europe PMC, Springer Nature…

Seeding the seat of intelligence — Part 2

Currents of Fear: In Which Power Lines Are Suspected of Causing Cancer

20,000 Feet Under the Sea

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Irrational Labs

Irrational Labs

Irrational Labs is a product design company that creates behavioral change for good.

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